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Very crazy Little Kiosks Sell Mini Coca-Cola Cans

To enhance the release of Coca-Cola Mini, marketing organization Ogilvy & Mather Germany smartly set up small kiosks in five significant cities in Germany. Promoting a wide range of pint-sized products like magazines, candy bars, and treats, and even tiny cans of Coke from mini selling devices, the small-scale kiosks playfully embodied the campaign motto: "It's the little items in life that make us happy."

The adorably small kiosks were a big hit, selling a normal of 380 mini Coke cans per day—278 percent more than a common Coca-Cola selling machine, according to Ogilvy. Many passersby ceased in their routes to check out the crazy vision of these wonderful little kiosks, with some taking photographs or buying small products for fun. The innovative strategy shown effective both on the roads and online as a viral hit, providing happiness to lovers of Coca-Cola everywhere.

Ogilvy Mather Berlin Mini Coca-Cola Cans



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