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This Year's Ice Hotel in Sweden Recreates Frankenstein's Lab

Christian Strömqvist and Karl-Johan Ekeroth of PINPIN Studio room have developed a brand new room for the popular ICEHOTEL in Jukkasjärvi, Sweden known as It's Alive! The area, created entirely out of ice and snowfall, is developed in the similarity of a mad scientist's lab á la Frankenstein. Being their third project in developing an ice area, the duo have managed their feeling of whimsy, enabling visitors to playfully think about their own situation in the area.

Strömqvist Says :
"We want the visitor to feel like they are stepping into an adventure, on to a stage. We make the scenography, but the  visitors act or play. So this year, we wanted to follow our theme of making an interactive suite that works in the same way. And we started to feel that we had this old 30’s, 40’s, 50’s horror/adventure movie theme going on in all our suites, so what was missing? Well, Frankenstein. We also felt that it would be really interesting to interpret that exaggerated black and white scenography from the old movie in snow and ice. And it was!"

and The designer Says:
"What we hope is that the visitors will not be scared, but instead be willing to play along and take the part as either the scientist or the monster. Neither are featured in the room, so it's up to the visitors to give life to them. We want the visitors to have an adventure. Their stay in our room should be a playful and unique experience."

 pinpin studio its alive





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