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Facebook Examining Ads in the News Feed


Last fall Facebook presented Facebook Return (FBX), a way for companies to show ads to individuals on Facebook based on their online browsing interests. These days Facebook releasing a little leader analyze to introduce FBX-targeted ads in News Feed.

Facebook desired to give promoters and organizations the opportunity to provide highly appropriate ads in News Feed, the most interesting place on the web. Formerly, promoters could run conventional ads on the right side aspect of Facebook on the desktop.  Starting nowadays, promoters can run Page publish link ads on the right-hand aspect of Facebook and in News Feed on desktop. As they do nowadays, these ads will point back to specific landing pages to help direct-response promoters drive conversions.

Allowing promoters to achieve individuals in News Feed is important because individuals take more time in News Feed than any other aspect of Facebook. Facebook also believe that ads provided through FBX will create more appropriate ads for individuals. Presenting Facebook Return in Pc News Feed will not change the variety of ads individuals see in their News Feeds.

As aspect of this closed alpha test, Facebook working with some need aspect systems (DSPs) such as TellApart, MediaMath, and Nanigans. Over the coming weeks, facebook will increase to make these ads available to additional DSPs and advertisers.
Source : facebook studio
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