Delta Releases New Fly Delta App for iPad, First Stage of Client Technological advancement Upgrades Complete

Customers will benefit from $140 million financial commitment in electronic improvements

New app provides first ever "glass bottom jet" function and unrivaled relationship to public networking sites during flight

Delta Air Lines and the Delta Connection providers offer assistance to nearly 370 places on six major regions. For more information visit news.delta.com.

Delta Air Lines these days revealed the Fly Delta app for iPad. This is part of a $140 million financial commitment in technology applied by Delta. The release of the app is newest in a phased rollout of a considerably improved on the internet and electronic customer encounter which also involved the 2012 launches of the new delta.com in Nov and renewed self-service kiosks in Sept.

The Fly Delta app for iPad functions a "Glass Bottom Jet," through which clients will have the capability to view the floor below in a unique way that contains charts, public networking sites and on the internet content while linked with the Internet on any of Delta's more than 800 Wi-Fi-equipped airplane. The app also contains trip preparing resources to information a trip, location books, trip check-in, an entertaining trip map and the "What's Next" function to help information clients to the next point in their trip.

"Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive," said Glen Hauenstein , Delta's executive vice president - Network Planning, Revenue Management and Marketing. "The incredible functionality and innovation found in the new iPad app embodies all that we're doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade."

The new delta.com style functions a new My Delta area which consolidates trip summaries, account information, selections, transaction information and trip configurations in a single location. This allows clients to easily access the customized functions that mean the most to them and help increase their departure date. An improved My Visits area delivers together all information of a client's trip such as air, car, resort, Trip Accessories, climate information and trip signals. The new My Pockets function keeps transaction information and invoices in a electronic wallet on delta.com. Extra website improvements will be available through a sequence of planned deployments in the first half of 2013.

"Based on customer feedback and behavior, the improvements we've made to delta.com and our kiosks are hitting the mark as customers are enjoying the more intuitive layout, new features, and the ability to take advantage of many of the elements that can be added to their flight experience, such as an Economy Comfort seat, extra SkyMiles and in-flight Wi-Fi," Hauenstein said.

In future up-dates to delta.com, clients will see additional assistance improvements which will include more solid customer signals, improvements to trip google search, improved information shows and higher customization depending on their previous trip actions. Eventually, delta.com and all Delta electronic programs will progress to provide higher relevance to the person customer depending on previous connections, new product promotions and customer information. This will result in a highly customized on the internet encounter and improved distribution of current crucial functions such as trip check-in choices, which more than 90 % of Delta clients implement during their trip.

The brand new, remodeled Fly Delta app for iPhone was also launched these days with the capability to information passes and other functions such as incorporation with Passbook and iPhone 5 functions. The Fly Delta app for Android operating system will be modified in early 2013. The Fly Delta app has been downloadable more than 5.5 million times and contains popular resources such as verifying in for routes, obtaining an eBoarding complete, modifying chair projects, monitoring the update list, monitoring and paying for purses, getting signals for modified trip information, watching terminal and airplane information and establishing a vehicle parking indication.

Changes to Delta's self-service check-in kiosk styles were launched across all globally places in Sept on more than 2,500 personal kiosks. The new style has decreased the normal customer check-in time by more than 15 %. The improved style simplifies the process, enhances the speed of check-in, provides 12 terminology choices and gives clients the capability to self-select choices they find most important in their encounter.

"Customers can rely on Delta to provide innovative tools throughout their travel experience that put them in control and give them the information they need, when they need it," said Hauenstein. "We'll continue to provide new and interesting ways to plan, share and connect, so that traveling with Delta keeps getting better."

Source : iTunes (App Store)