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Yahoo! and New samsung Form Multi-year Cooperation to Provide Interesting TV

Partnership to Offer Real-time, Improved Enjoyment and Promotion to Homes Across the United States

Yahoo! and New samsung these days declared an extended multi-year partnership to include Yahoo!'s Transmitted Interaction foundation into New samsung 2012 Brilliant TVs. Yahoo! Transmitted Interaction, powered by its automated material recognition (ACR) technological innovation, SoundPrintTM, will be implemented in Samsung's SyncPlus foundation, allowing new opportunities for intelligent material development, advertising and involvement, bringing an unmatched level of interactivity in the living room area.
With this contract, New samsung Brilliant TV entrepreneurs will receive real-time, workable material that operates together with and enhances TV reveals and advertisements. TV audiences will see simple, on-screen encourages showing them that extra material can be utilized. With the touch of a distant, linked product or phone, New samsung Brilliant TV audiences can easily surface material or offers related to the TV reveals and advertisements they are watching.
In addition, TV developers can offer supporting material like trivia, extra show ideas, industry or interactive game playing to boost involvement. Showtime Systems and National Regional Route are two of the initial TV development associates.

The partnership also makes new forms of advertising by increasing traditional 30-second advertisements into immediate activities. With Transmitted Interactivity-enabled advertisements, promoters can include calls-to-action for installing applications or digital media, providing discounts, purchasing examples, reading reviews or watching item information.

"By mixing watching TV with interesting material, we can change the way audiences are interested and informed," said Ron Jacoby, v. p. of Connected TV at Yahoo!. "We are excited that our extended partnership with New samsung expands our platform's impact, allowing our material associates and promoters to reach many more customers. Content entrepreneurs can enhance their development and promoters can create powerful calls-to-actions that allow audiences to interact with on marketing information the moment they are provided."

"Today, customers are interesting in interactive TV program encounters more and more," said Eric Anderson, v. p. of material and item solutions at New samsung Gadgets America, Inc. "Samsung's SyncPlus service along with Yahoo! Transmitted Interaction and SoundPrint can provide customers with a very entertaining experience. We are happy to partner with Yahoo! and we look forward to a successful collaboration in the years to come."

Yahoo! Transmitted Interaction harnesses Yahoo!'s trademarked SoundPrint™ technological innovation which enables real-time recognition of live or documented, wire, broadcast and satellite television tv through sound fingerprinting. Combining SoundPrint, the biggest catalog of tv sound related, with Yahoo!'s Connected TV foundation makes a full package of abilities for audiences, tv stations and promoters.

Yahoo! Transmitted Interaction and New samsung SyncPlus will be provided in the latest firmware upgrade to Samsung's 2012 Brilliant TVs in the U.S. Yahoo! Transmitted Interaction will be incorporated into future models of New samsung TVs.

Yahoo! and New samsung Form Multi-year Cooperation to Provide Interesting TV

To learn more about Broadcast Interactivity, visit http://connectedtv.yahoo.com/developer/broadcastinteractivity/.

More information about advertising opportunities is available at
http://advertising.yahoo.com/connected-tv/.
Source : Yahoo
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