EE TO LAUNCH SUPERFAST SPEEDS, EXCITING NEW SERVICES, SIMPLE PRICING & EXPERT SUPPORT FOR CONSUMERS & BUSINESSES ON 30 OCTOBER

• Quick speeds: EE provides superfast speeds, five periods quicker than 3G, and generally ten periods quicker in houses and workplaces with fiber broadband
• Interesting new services: EE Movie provides clients a one-stop shop for film, combining 2-for-1 movies ticketing, results, trailer and film downloading or streaming into one position. EE Movie also provides 'pause & play' functionality between cellular and PC with the biggest catalog of new produces compared to identical suppliers. The new Duplicate Cellphone insurance assistance changes your device and electronic material in under 24 hours.
• Easy pricing for the electronic age: Endless phone calls and written sms messages as conventional on your mobile; clients simply choose their information allocation, beginning from just £36 monthly for customers and £35 (excl VAT) for businesses, with built-in cost management tools
• Professional Support: Speed up assistance for all clients, plus availability to approximately 10,000 professionals on the conventional, on the telephone and online 23rd Oct 2012. London, uk. EE, the UK's most innovative digital communications organization, these days revealed the pricing and programs for its new superfast Fibre Great speed internet and 4G solutions, designed for Twenty-first century consumers and businesses as well.

The UK's first 4G cellular assistance will launch on Wednesday Oct 30, offering consumers and businesses a new way to availability the people, locations and things they want on the shift, with speeds generally five periods quicker than 3G.

EE will also launch its new fixed-line fiber assistance for the property and workplaces, with speeds generally ten periods quicker than modern conventional broadband programs. The distribution of improved speeds and connection has motivated the development of EE's first next-generation electronic solutions, such as EE Film and EE's new system and electronic material alternative solutions.

Olaf Swantee, CEO of EE, said: "We're extremely pleased to be major the way and pioneering the shift out of 4G in the UK. With our new product and exclusive 4G and fiber solutions, we will provide customers and businesses across the country next-generation solutions and a excellent stage of support.

"Our new programs have been designed to offer our clients everything they have been asking for – superfast performance, option and value – as well as a clean strategy to pricing and client service that provides availability, flexibility and assistance every step of the way."

The launch of the EE product will be supported by a multi-million lb marketing campaign across TV, create and electronic press programs.

Superfast speeds

EE will be the first organization in the UK to launch a cellular 4G assistance, along with its new fixed-line fiber broadband assistance. It will be known as 4GEE and will offer speeds five periods quicker than 3G, and speeds generally ten periods faster than currently available in houses and workplaces.

EE will be available to buy national, with the 4GEE assistance going live initially across ten locations on 30 October3. The organization has an aggressive 4G rollout strategy in position with six further locations coming on the internet in the run up to Christmas, with further locations and non-urban locations organized for 2013, and 98% of the inhabitants due to be protected by the end of 2014.

Once obtained, this will be the quickest rollout of any UK system in record. EE's Fibre Great speed internet assistance, available to both customers and businesses, will be available in 11 thousand property nationwide with programs beginning at just £15 per 30 days.

Smart new services

The launch of superfast cellular and set speeds by EE will motivate the beginning of revolutionary and exciting new solutions for organization and customers. The first such assistance is EE Movie, the only assistance in the UK which combines 2-for-1 movies ticketing, results, trailer and film downloading or loading in one position. The Movie Store provides the biggest catalog of new releases available in the UK, with more than five periods the variety of new releases than other identical suppliers, and more than 700 movies available in complete.

EE clients will be able to look at a movie of their option on their cellular, on their PC or even on their TV (via their laptop). Stop & Perform also allows customers to perspective the film on one system, such as their intelligent phone, pause it, then choose it up on another system, such as their own laptop.

4GEE clients will able to obtain or flow a movie, weekly, on EE, without affecting their information allocation. Further movies can be downloadable or streamed with expenses beginning at 79p, and the price can be billed to customers' cellular invoice, or credit and an atm card.

Simple pricing for the electronic consumer

4GEE phone programs will offer clients many simple smartphone and special broadband programs, placing the client in management by mixing a range of information choices with unlimited UK phone calls and written sms messages. Data considerations start with the light information utilization access strategy, offering 500MB (£36/pm) and extending up to 8GB (£56/pm) for the bulkier information individual.

Data manages will aware clients when they are nearing the data allowance restrict, and then when their restrict is obtained. They can then choose to buy a information add-on, or delay until the next invoice period begins. All clients will be able to tether or use VoIP solutions as part of their strategy – with no need to buy particular information add-ons. BT Wi-fi is also involved in all plans at no expense, offering on-demand admission to an incredible number of wireless hotspots across the UK.

For just £5 more monthly, clients will be able to take their unlimited voice and written text allocation overseas with them, in European nations and chosen nations in the rest of the world4, as well as admission to special information add-ons offering significant value on information use while overseas.

New Fibre Great speed internet and 4GEE programs for Business

Small organization clients will have a variety of 4GEE phone programs, with data allowances of 1GB such as unlimited UK phone calls and written sms messages beginning from £35/pm (excl. VAT). Organizations can also website by selecting the new 4GEE Sharer Plan, which allows discussing of information considerations across all customers and devices within their organization, plus comprehensive phone calls to co-workers and land lines. EE also provides mid-sized, public industry and business clients with a range of devoted 4GEE programs from an extra £3 monthly on top of their existing or new program, as well as included solutions such as protection and mobile database integration. Data discuss programs are also available for these companies, with the extra advantage of improved invest management through reduced out-of-bundle expenses for information, and investing hats which range from £50-£200.

Olaf Swantee commented: "UK Organizations have proven significant interest since our 4G launch objectives were declared. We wish that our new 4G plans and solutions will make us the most enjoyable electronic communications business associate to work with in the UK."

EE Customer Fibre Great speed internet plans

EE's Fibre Great speed internet will offer speeds generally up to ten periods quicker than the UK regular. Perfect for houses or businesses with several gadgets, EE Fibre broadband provides highest possible obtain speeds of 76Mbps – allowing customers to flow HDTV, play activities, observe movies on need or quickly publish or obtain large data files. Plans begin from £15 per month5, with off-peak phone calls and a free BrightBox wi-fi router involved as conventional.

4GEE clients save £5 monthly when taking EE's Fibre Broadband product for the whole duration of their phone strategy – offering benefits of up to £1206. Lemon and T-Mobile clients can also advantage, enabling them to enjoy EE Fibre Great speed internet in the property at significantly lower expenses.

Expert service

EE clients can anticipate a excellent stage of assistance on the conventional, on the phone and on the internet, with a significant new assistance strategy and services designed to give clients satisfaction.

10,000 EE professionals have been qualified to provide and offer to clients in a new way, designed around particular device types.

If an EE client wants to talk with a professional at one our client centers, they can fast-track the computerized call system by first linking, then dialling 33, to get linked straight to a professional.

EE also functions client solutions on public networking sites Tweets and Facebook.

A variety of new solutions, fit for the electronic world, have also been developed to offer satisfaction for new EE clients.

Clone Phone: Duplicate Cellphone from EE safely supports up information such as contacts, schedule and material (customers' own images and videos) via an App, which provides an easy way to reinstate your material if a telephone is missing, stolen or damaged. It means you don't just get your device returning, but you get your electronic life returning too.

Repair & Mortgage Phone: Fix and Mortgage Cellphone offer a practical way to arrange a repair in store8 and keep in contact meanwhile. All clients will be offered with a alternative phone, and mobile phones will be fixed and returned within 14 days. Business clients advantage from next day replacement for any defective phone.

Transforming the high-street

From the 30 Oct, all current Everything Everywhere, Lemon and TMobile stores will become recently labeled EE shops.

4G Ready

EE will be offering easy for Lemon and T-Mobile customers who've already bought a 4G prepared device, to exchange to 4G, at no additional price.

EE details UK 4G pricing

Source : engadget