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New Sony NEX-5R Electronic camera Provides Professional Image resolution Power and Wi-Fi® Comfort in Compact, Fashionable Package

New Compact Program Electronic camera Presents Quick Several AF and Down-loadable PlayMemories Electronic camera Apps™
Mixing a trendy, lightweight design and the independence of similar contacts with large-sensor picture, quick AF and the discharge of Wi-Fi capability, the new Sony α NEX-5R compact system camera provides all the benefits of DSLR-style imaging in a more convenient, convenient program with included connection.
The NEX-5R camera functions a newly-developed 16.1 effective mega-pixel Exmor® APS HD CMOS indicator - identical in dimension to receptors found in traditional DSLR digital cameras - along with a powerful BIONZ® processer to guarantee highly specific still pictures and sharp Complete HD movies in all types of lighting conditions.

In a first for Sony's range of similar zoom contacts digital cameras, the new NEX-5R design functions "Fast Several AF" auto-focus technological innovation, combining phase-detection and contrast-detection methods to ensure quick, precise auto-focus in any capturing situation. It is also Sony's first similar zoom contacts camera with incorporated Wi-Fi abilities for simple picture giving, saving and watching, and introduces the new idea of downloadable Electronic camera Programs for such as creative, fun functions that can be customized to fit a photographer's needs.

"With the NEX-5R camera, Sony brings the primary strength of our technological innovation company into play to completely support our document imaging company. This unique mixture of technological innovation and design results in a powerful new product that hits the ultimate balance between dimension and performance." said Scott Kahn, movie director of the leader similar zoom contacts camera company group at Sony Gadgets. "With a coordinator of interesting, impressive new functions and the same excellent picture and HD video excellent that our E-mount range has become known for, the NEX-5R is an ideal choice for step-up point-and-shoot users or more serious picture lovers who don't want to bargain on picture and connection while traveling mild."

Fast Several AF

The user-friendly new "Fast Several AF" auto-focus technological innovation uses 99 phase-detection AF points arrayed on the picture indicator to identify a model's distance and quickly secure focus on it, and then uses contrast-detection AF to validate extremely fine, precise details. In Rate Concern Ongoing capturing function, you will switch instantly to stage recognition monitoring AF and can track fast-moving action perfectly in each shape up to 10 supports per second.

Wi-Fi Sharing and New Electronic camera Apps

The included connection of the NEX-5R camera allows pics and vids to be relocated easily to a smart phone or product running Sony's free PlayMemories Mobile app, available on both Android™ and Apple iOS systems. Furthermore, material can be straight submitted from you to Facebook® using a Wi-Fi connection and the new "Direct Upload" program, part of Sony's new PlayMemories Electronic camera Programs foundation.
This new idea of PlayMemories Electronic camera Programs is the first program obtain assistance in an similar zoom contacts camera that allows customers to set up new functions on demand, developing their digital cameras to fit their personal capturing needs. The assistance can be utilized over Wi-Fi or when you is connected straight to a PC via USB.

Available apps at launch, outside of "Direct Upload" as said before, will include "Picture Effect+"; "Bracket Pro"; "Multi Frame NR"; "Photo Retouch"; and "Smart Remote Management. A variety of other apps such as "Time-Lapse" and "Cinematic Photo" are also planned for launch.
Shooters can also utilize the family of PlayMemories applications to exchange material straight to a networked PC, optimizing the picture back-up process and preventing the need to hook up cords or exchange memory cards between devices. Furthermore, they can exchange pictures to any DLNA® suitable TV either through a wireless entry way or any TV assisting Wi-Fi.

Added Versatility and Functionality

Aesthetically, the new NEX-5R functions a new completely automated control switch and operate button, a flexible mixture for professional photographers acquainted to the independence and immediate control over a DSLR camera. It also has a switchable on-screen digital stage evaluate that helps keep capabilities stage with scenery and structural injections.

Additionally, the new α NEX-5R design functions an user-friendly touch-screen LCD with a Contact Shutter operate for included convenience. The clear, shiny touchscreen display screen can also turn up-wards 180 levels for simple arm's length self-portraits.

Full HD (1920x1080@60p) movie capturing is improved with a new Auto Slow Shutter feature, such as extra details to low-light segments. The camera finds dim decorations and night scenarios, instantly changing to a more slowly shutter speed to enhance video.

New Sony a Accessories

On the α components front, the trendy new LCS-SL20/B smooth bag will be suitable with the new Sony NEX-5R design as well as other E-mount camera systems. It functions four inner partitioning for simple storage area of camera systems and contacts, as well as a devoted area for a product. The new LCS-SL10/B smooth bag provides two inner partitioning and multiple storage area pouches in a light-weight.

Also designed for Sony's E-mount range is the new LCS-EME/BL, a modern, impressive throw bag. With area to provide an NEX and two additional contacts, the LCS-EME/BI is a perfect equipment for active professional photographers. Furthermore, a new Display Secure Semi-Hard piece (model PCK-LM13) will be available that will protect both you and zoom contacts of the new NEX-5R camera.

Pricing and Availability

The NEX-5R compact system camera will be available this October in silver, black and white for about $750 with an 18-55mm kit zoom lens as well as body-only for about $650.

The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit www.blog.sony.com/nex5r for a full video preview of the new NEX-5R compact system camera and follow #SonyNEX on twitter for the latest α NEX camera news.

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