The behavior of the ads in the wrong directionGoogle has ads, but said he expects tech radar transparency, and a withdrawal to avoid accusations of Big Brother tactics.
Behavioral advertising - the track on the websites of the users in their ads associated with their use - is one of the questions on the controversial Phorm since the Internet was in ignorance.
Although the CCI guidelines on how companies must be in behavioral advertising, the whole issue was welcomed like an Orwellian nightmare.
But Google, which describes his interest in the services on the basis of advertising believes other companies have settled the question the wrong way. Is ready to be in a transparent way, the advertising server.
Transparent
"Google believes that other companies have the wrong path, not transparent enough, with the users, what happens to their data and information," said a spokesperson from Google Tech Radar.
"Our preference Ad Manager allows users not only to define what the issues of common interest, but also enables them to withdraw or modify any ads that you get."
The monitoring is based on cookies, and that the behavior of the users will also be lost.
"This is something new for us, but in the form of guidelines have been for a long time," said the spokesman. "We are not prepared in this area until the innovation in place."
Plug-ins withdrawal
Tech Radar Google spokesman said that the plug-in is available for all major browsers, so that people from constantly, even when they are removed cookies.
"When you click to select, there is a plugin for Firefox and IE8, and the permission to withdraw." Exclusion criteria also working on Chrome, but it is only in beta version, and not only for the moment. Built in the protection of users is something that is very proud. "
Options and choose not
Although Google is not transparent, as the rules of the IAB and the users, what happens, the controversy surrounding the whole issue go away hardly more so than the standard it is, until she has decided otherwise.
Google stresses in his blog that the advertising behavior is required.
"In relation to the main displays, and the connection between advertisers and users, we can add value for all. Users get useful ads and ads that are relevant for the generation of the greatest benefits to advertisers and publishers.
"Advertising is the engine for the digital economy: aid, contents and services which we are all now free on the Internet, including a large part of our current research, e-mail, video and social networking."
The advertisement was in large part on conduct satirised Steven Spielberg in Minority Report, but Google is not the first nor the last company market shares, based on the ads.
The fact is that the behavior of people is online. Unless the people who are active, then will happen, regardless of their opinion on the question.
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