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Sony Enjoyment System's "Music Unlimited" Assistance Releases in Japan


Music Membership Assistance with All-You-Can-Listen Entry to Over 10 Thousand Songs
Sony Corporation ("Sony") today declared the release of the "Music Unlimited" cloud-based music registration service in Asia. Through "Music Endless," music fans can pay attention to over Tens of millions of music managed in the reasoning, across a wide range of suitable Sony gadgets and more, at home or on the go.

Initially, the "Music Unlimited" collection in Asia will provide over Tens of millions of of music from major brands such as, EMI Music Asia Inc., Sony Music Enjoyment (Japan) Inc., Worldwide Music LLC, Warner Music Asia, as well as leading independent brands. Furthermore, the collection will keep grow eventually.

Price

"Music Unlimited" September 3, 2012 1,480 yen/30 days (tax included)
30 day trial offer for new usersⅱ

Music Unlimited

The "Music Unlimited" cloud-based music registration service matches users' way of life to provide them accessibility to music wherever and wheneverⅲ across a group of gadgets. The service launched in the UK and Ireland in europe in Dec 2010, and extended to countries across North America and Europe. With the first appearance in Asia, "Music Unlimited" is now available in 17 countriesⅳ around the globe.

Accessible across numerous Sony connected gadgets and more, "Music Unlimited" adjusts to users' music choices as they keep use the service, so customers can find out new music and performers. Furthermore, the services are cloud-based allowing customers have fun with music from their playlists and My Collection across all of their suitable gadgets without the need to exchange music information.

Through "Music Unlimited" customers can quickly appreciate the music they want to pay attention to from a plethora of set music programs classified by category, era, and more, as well as "My Channels," customized by their preferred performers. Furthermore, customers can find select music, collections, performers and related music from the enormous collection in the reasoning.

By learning users' 'like/dislike' tune scores, "Music Unlimited" adjusts to users' music choices to provide the most suitable and pleasant music from the reasoning. Therefore, the more customers use the service, the more possibilities they have to find new music and performers.

Furthermore, by checking and related their current music information on their pcs with the "Music Unlimited" collection through MusicSync™, users' music and playlists from other press gamers instantly appear in their "Music Unlimited" My Collection for them have fun with whenever across all suitable gadgets.

Users can currently appreciate the service across Android™ smartphonesⅴ such as Xperia™, Android™ tabletsⅵ such as "Sony Tablet" gadgets, Android™ Individual stereo, PlayStation®3, PlayStation®Vita, VAIO and other Windows personal computersⅶ, and Macⅷ. Furthermore, the services are scheduled to become suitable on 2010 and later models of network-enabled Bravia® HDTVsⅸ, Sony's Blu-ray Disc® gamers (BDP-S380/S480), multichannel incorporated firm (TA-DA5700ES) after mid-July.

"Bringing the reasoning music registration plan Asia, which is one of the largest music markets on the globe, is a key step in the expansion of 'Music Endless,'" said Tim Schaaff, Chief executive of Sony System Enjoyment International.

"EMI Music would like to have its music available to as many music fans as possible in lots of types, and is very happy to provide its music content to 'Music Endless,' the multi-device subscription/streaming service by which consumers can appreciate enjoying music while enjoying a diverse array of cool functions," said Hitoshi Namekata, Executive Chair & Associate Home, EMI Music Asia Inc. "We expect the service will carry findings of new music as well as activities with classic paths, and wish that it will meet a valuable service for the music market."

"We are excited to be able to provide our music through this new 'Music Unlimited' service," said Naoki Kitagawa, CEO, Sony Music Enjoyment (Japan)Inc. "Innovative technologies have changed and varied people's way of life as well as the way they appreciate music. We wish that even more people can appreciate our music in novel ways through new promotions like 'Music Endless.'"

"'Music Unlimited' heralds a new era for the music business in Asia," said Kazuhiko Koike, Chief executive and CEO, Worldwide Music LLC. "This service creates possibilities for customers to find new music wherever they are on the globe, and we are pleased to provide audience accessibility to our excellent music library."

"I am excited about the release of 'Music Unlimited' here in Asia and also very excited that now we can provide more of Warner Music's Beautiful and POP repertoires to music fans through a wide range of gadgets," said Kei Ishizaka, Associate Home, Chair & CEO, Warner Music Asia Inc. "I strongly believe that music registration service which is growing in offshore, will carry us another opportunity to grow digital business even more here in Asia."

Key Features of "Music Unlimited"

1. A wide range of set music channels
Users can appreciate 57 music programs classified by category, era, Premium programs with various Top 100 programs, as well as mood ("Relax," "Morning," and more) depending on SensMe™, Sony's exclusive 12 Tone Analysis technologyⅹ to evaluate music paths. Furthermore, customers can use My Route to make artist-inspired programs have fun with music from that specialist and other similar performers.

2. Personalization
By learning users' 'like/dislike' tune scores, "Music Unlimited" adjusts to users' music choices to provide the most suitable and pleasant music from the reasoning. Therefore, the more customers use the service, the more possibilities they have to find new music and performers.

3. Synchronized music experience across all devices
Users can quickly build their My Collection and make playlists with their popular which can be enjoyed across all suitable gadgets without the need to exchange music information.

4. Off-line playback
In addition to online loading, customers can also pay attention to their playlists and music channelsⅺ in subways or aeroplanes where they cannot accessibility the network, through offline playbackⅻ on their PlayStation®Vita, Android™ smartphones on the market such as Xperia™, and Android™ Individual stereo.

5. Music Sync
Furthermore, by checking and related their current music information on their pcs with the "Music Unlimited" collection through MusicSync™, users' music and playlists from other press gamers such as iTunes® instantly appear in their "Music Unlimited" My Collection for them have fun with whenever across all suitable gadgets.

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