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Yamaha and Fuji Tv Accept Company Partnership Toward Acknowledging New Mobile phone Solutions That Implement INFOSOUND


New Way of Sending Details by Sound Frequency
Yamaha Organization (Head Office: 10-1, Nakazawa-cho, Naka-ku, Hamamatsu, Shizuoka Prefecture, Japan; President: Mitsuru Umemura) declares a online business alliance with Fuji Tv System Inc. (Head Office: 2-4-8 Daiba, Minato-ku, Tokyo; Chief executive and COO: Kou Toyoda; hereinafter, Fuji TV). The two organizations have decided to mutually create new items in this smartphone era by utilizing INFOSOUND, Yamaha's exclusive means of transferring electronic information that uses the very high regularity audio variety, and a wide variety of Fuji TV-provided content.

Background and Aims

Yamaha has been improving the research and growth of INFOSOUND audio information indication technical innovation since 2008. Among the benefits that the indication skills using audio surf offers are allowing the use of audio equipment that is already in extensive use and making the control of the indication area relatively easy. INFOSOUND is predicted to have programs in a wide variety of areas, such as utilization at stores and public venues as well as growth into all kinds of electronic signs and music CDs. Increasing INFOSOUND's program possibilities by allowing Fuji TV privileges to use the technical innovation, Yamaha is focusing on the understanding of practical and enjoyable way of life.

As smartphones on the market quickly become more extensive and more founded in individuals life, Yamaha is also considering the growing need for mixed online-offline services in a wide variety of types. Through ebay alliance with Fuji TV, the technical skills and systems of both organizations will be utilized to the max, and they will provide services targeted at new smartphones on the market.

ontent of Business Alliance

(1) Joint development of applications for smartphones and tablet terminals that utilize INFOSOUND

(2) Examination of joint development and commercialization of other new services that utilize INFOSOUND

Based on the business alliance, Fuji TV will develop applications for smartphones that utilize INFOSOUND technologie, the details of which will be made public at IMC Tokyo 2012, to be held at the Makuhari Messe International Convention Complex in Chiba Prefecture from June 13–15.

What Is INFOSOUND?

INFOSOUND is a proprietary Yamaha technology that transmits digital information modulated into sound signals. The use of a form of spread-spectrum system (diffusing and transmitting digital signals in a broader band) enables the transmission of data at frequencies that are almost inaudible to the human ear. The INFOSOUND system sends short information codes (acoustic IDs) from speakers that are received by the microphones in mobile terminals. By using a mechanism that in conjunction with a server converts the acoustic IDs into URL information, only users in the vicinity of the speaker are able to pick up coupons, access e-commerce sites, and receive services enabling them to do their shopping. Possessing special features that include enabling

The use of existing speakers

The simultaneous delivery of data to multiple receivers (one-to-many data delivery)
Control of the range of access by volume and speaker directionality
INFOSOUND is expected to have usage in a wide range of fields.

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