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Sony's New Innovative Cyber-shot RX100 Photographic camera Packages Huge Indicator and Shiny Zoom capability lens into Fashionable, Pocket-Size Body


New Style Contains Globe's First 1.0-inch kind 20.2 MP Exmor CMOS Indicator and Ultra-bright F1.8 Carl Zeiss Vario Sonnar T* Set Zoom capability lens to Deliver Excellent Picture Quality

Travelling mild no longer means limiting on picture with the Cyber-shot® DSC-RX100 camera, Sony's new leading lightweight camera.

Striking the ultimate balance of form and operate, the trendy, aluminium-built RX100 camera gets many advanced image resolution features from Sony's α variety of A-mount and E-mount cams, providing wonderful still pictures, sharp complete HD video clips and a level of guide management and creativeness unrivaled by any other camera of its dimension.

"This camera is ideal for travel, images or street digital cameras, providing amazing results in a wide variety of illumination circumstances with an user-friendly, personalized management user interface," said Yosuke Tomoda, movie director of the Cyber-shot business at Panasonic Gadgets. "It's a perfect step-up model for lightweight digital customers not interested in bigger DSLR or lightweight system cams, and also a superb option for lovers who may already own a considerable DSLR and are looking for a high-quality, pocket-sized 'all-in-one' second camera."

At the heart of the Cyber-shot RX100 is the first 1.0-inch kind Exmor® CMOS sensor with a excellent of 20.2 effective mp. Specially developed by Panasonic, the sensor has an place that's approximately four periods bigger than the 1/2.3-type receptors in traditional point-and-shoot cams. The sensor's bigger place takes in more mild while taking content, leading to wonderful, detail-packed pictures and Full HD movie segments with very low disturbance.

The bigger sensor is joined with an extremely bright Carl Zeiss® Vario-Sonnar T* fixed lens with 3.6x visual zoom variety. Compared with standard point-and-shoot cams, it has a wide F1.8 maximum aperture to let in extra mild and supplement the solving power of the bigger sensor.

Similar to high-performance DSLR optics, the lens features seven- bladed round aperture. This allows to produce pictures with topics in distinct concentrate against a smoothly-blurred, magnificently defocused background. The lens also features an Innovative Aspherical (AA) lens element that plays a role in the digital camera's extremely lightweight measurements without compromising visual zoom efficiency or excellent.

Newly improved to supplement the 1.0-inch kind sensor and lens, the digital camera's powerful BIONZ® image brand increases taking reaction periods while helping guarantee extremely clean, natural pictures. It also expands level of sensitivity right up to ISO 25600 (using Multi Shape Noise Reduction), enabling for extremely clear portable pictures in low mild circumstances. To catch fast-moving topics, the RX100 camera can also catch at up to 10 supports per second (in complete resolution) and has high-speed auto-focus that hair onto a subject in as quickly as 0.13 seconds (depends on landscape and illumination conditions).

The new RX100 camera features a high-resolution 3-inch 1,229k dot Xtra Excellent LCD™ display and also contributes a new feature: WhiteMagic™ technology. This uses extra white p to boost display lighting, enabling customers to see simple details and shades on the display in all types of taking conditions, such as outdoors in bright sunshine.

For creating guide improvements while taking both still pictures and movies, the new camera has a sleek management ring around the lens body system, which can be used to improve visibility, zoom, innovative picture results and a wide variety of other personalized features. Additionally, frequently used features can be allocated to the Fn (function) button for access, and the Memory Remember operate can store up to three groups of personalized taking configurations based on user personal preference.

Similar to a DSLR-style user interface, there's a option of automatic and guide concentrate ways on the Cyber-shot RX100 camera for improved image management. For those that prefer concentrating personally, MF Assist magnifies pictures to shorten fine improvements, and there's also a pro-style peaking operate that features sharply-focused areas of the look on display.

The RX100 camera offers a nice option of creative options to grow innovative taking opportunities. It includes the option for six different innovative styles and a wide variety of popular picture results such as Toy Photographic camera, Partially Color, HDR Artwork and several others, most of which can be previewed directly on display before taking.

The new Cyber-shot features Auto Symbol Mounting – a operate found on Sony's latest α variety of A-mount and E-mount cams -- creating it simple to create distinct, perfectly mounted images. This unique operate instantly finds encounters in a landscape, plants picture accordingly makes a more restrictive, pro-style structure at complete excellent. Both the unique and popped photo are stored for review.

New accessories include a extra battery power, devoted bag and a battery replenisher designed to supplement to the new camera.

Pricing and Availability

The Cyber-shot DSC-RX100 digital camera will be available this July for about $650. The camera and accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

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