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The apple company and New samsung Produce 50% of International Mobile cellphone Industry and 90% of Its Income, Says ABI Research


Although smartphone deliveries matured 41% year-over-year to 144.6 million as of the quarter conclusion April 2012, many smartphone OEMs are not experiencing the benefits of a rapidly growing market. New samsung and The apple company taken 55% of worldwide smartphone deliveries in 1Q'2012 and over 90% of the marketplace profits. The question remains: can anyone break away to become a strong third in this market?

"At this factor in the season, Htc will have to develop its Windows Phone company 5000% this season just to balanced out its decreases in Symbian shipments"
Of the top ten smartphone OEMs, only New samsung and Panasonic experienced successive growth in deliveries over 4Q'2011. Htc experienced a 40% successive decrease in deliveries and may soon be passed by troubled RIM in deliveries despite the BlackBerry company's 20% successive decrease in deliveries. "At this factor in the season, Htc will have to develop its Windows Phone company 5000% this season just to balanced out its decreases in Symbian deliveries," says Eileen Morgan, mature specialist, devices, programs & content.

Table: Select Smartphone Vendor Shipments, 1Q'2012

(Millions of units)

Apple 35
Huawei 6.8
Nokia 11.9
RIM 11.1
Samsung 43
Sony 7
ZTE 4.9

Source: ABI Research

As the smartphone markets of North America and Western Europe pass 50% penetration, smartphone OEMs should seek growth in key markets, such as China, which continues to show strong shipment growth of over 80%.

Despite the shipment growth opportunities that China offers, smartphone OEMs will have to contend with local vendors ZTE and Huawei whose cost structures are tailored to deliver smartphones and homologated content ecosystems at the lower price points needed to drive growth across the country. "As Nokia's market share in China plummets, the competition to fill this power vacuum has the potential to make or break smartphone OEMs currently struggling with profitability and differentiation," adds Jeff Orr, practice director, devices, applications & content.

ABI Research's "Smartphone Market Data" (http://www.abiresearch.com/research/1012663-Smartphone+Market+Data) provides quarterly global and regional data for smartphone operating systems, ASPs, vendor market shares, revenues, air interface protocols, and technology attach rates.

It is part of ABI Research's Smartphones & Mobile Devices Research Service (http://www.abiresearch.com/products/service/Smartphones_and_Mobile_Devices_Research_Service).

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