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PENTAX Presents New K-30 Electronic SLR Camera

Featuring safe from nature's elements abilities, new mid-level DSLR is the ideal innovative companion for powerful travel and outside photographers

PENTAX RICOH IMAGING AMERICAS CORPORATION these days declares the release of its new climate and dirt evidence digital SLR digital camera - the PENTAX K-30. Ideal for photography lovers with powerful outside lifestyles, the new PENTAX K-30 includes a lightweight, light and portable system with many advanced functions found only in higher end DSLR digital camera models, such as a climate, dirt and cold evidence system, a glass prism visual person with 100% area of view, state-of-the-art autofocusing, and full HD videos abilities.


"No detail was neglected when developing the powerful new K-30 to be safe from nature's elements," explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. "Every joint, every button, every joint has been climate enclosed for adventure-proof innovative photography. Whether enjoying outside activities such as climbing in the Rugged Hills or on vacation visiting along on the House maid of the Water at Niagara Falls, photography lovers can relax a bit about conditions and start focusing on taking the ideal shot."

In addition to its flexible weather-proof abilities, the new K-30 offers functions such as high-speed rush capturing at a maximum rate of six pictures per second, a high-speed shutter unit with a top rate of 1/6000 second, and convenient combined electronic calls for quick, finger access to exposure management and several Auto Picture and scene ways. In addition to an ergonomic office grip that provides firm, comfortable management of digital camera, and a fantastic, functional style, the K-30 guarantees reliable, perfect performance in the area. The new K-30 is available in three system colors: Amazingly White and Amazingly Blue, with brilliant, shiny completes similar to the finish of an exclusive sports car; and Black, for a traditional SLR look. It is also compatible with all PENTAX K-mount lenses.

The new PENTAX K-30 will be available at store stores across the country and online in September 2012 with a suggested list price of $849.95 for system only, and $899.95 for the kit such as the DA L 18-55mm contact.

PENTAX Presents smc DA 50mm f/1.8 Medium-Telephoto Lens

Compact, light and portable auto-focus zoom capability lens developed only for PENTAX K-Mount interchangeable-lens digital cameras

PENTAX RICOH IMAGING AMERICAS CORPORATION these days declares the release of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto auto-focus zoom capability lens, which is developed only for use with the organization's K-mount interchangeable-lens (ILC) digital cams. Thanks to state-of-the-art visual style technology from PENTAX, the lens' image coverage is enhanced for PENTAX K-mount ILC digital cams to deliver sharp, clear pictures from side to side. With a smooth, modern look and a light and portable system, the new PENTAX-DA 50mm f/1.8 zoom capability lens was developed with adaptability and flexibility in mind and is suitable for photography lovers of different levels, from beginners to professionals.

The PENTAX-DA 50mm f/1.8 lens will be available July 2012 with a retail price of $249.95.

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