Solms Germany (May 10, 2012) - Leica Electronic camera AG provides the Leica M Monochrom, the first photographic camera only for full-frame, 35 mm black-and-white digital photography. Presenting a indicator developed particularly for this objective, the new addition to the Leica collection allows photography lovers to catch pictures in excellent black-and-white excellent, establishing entirely new requirements. The newest camera in the leading Leica M-System, the Leica M Monochrom carries on the effective tale of the Leica range finder program, which has published several sections in the record of modern digital photography.
"Black-and-white digital photography is more popular than ever before. Even these days, it has missing none of its captivation as an significant method, not even for youthful years of photography lovers. This is verified by the several grayscale pictures proven by associates of the M-Community, who we are in continuous contact with," said Jesko von Oeynhausen, Product Administrator for the M-System at Leica Electronic camera AG. "For the first time ever, we are providing an chance to continually and legitimately discover black-and-white digital photography with the M Monochrom, a device that is exclusive in digital world. The digital camera's particularly black-and-white indicator delivers an tremendous specialized benefit that is demonstrated in the awesome picture resolution excellent it provides."
The 18 MP picture indicator of the M Monochrom is completely equalled to the exclusive qualities of the Leica M-System and the excellent efficiency of Leica M-Lenses. As the indicator does not 'see' colours, every pixel information real luminance principles – as a result, it provides 'true' black-and-white pictures that are considerably crisper than similar exposures from a camera with a color-sensitive indicator.
To allow accurate control of tonal principles, the Leica M Monochrom provides a raw information histogram screen to demonstrate unique, natural and unmodified raw information. This, along with a configurable cutting screen, allows accurate modification or seo of exposures.
At the touch of a option, pictures taken by the M Monochrom can be transformed with typical ab muscles effects from black-and-white movie digital photography (sepia, cold or selenium toning). All users need to do is save the picture in JPEG structure and select the preferred ab muscles effect – simply and quickly, with no need for post-processing.
The traditional, legendary design of the Leica M-cameras is carried forward by the Leica M Monochrom. The matte-black complete of the chromed top outdoor patio allows the electronic camera to be an unobtrusive tool. Only an personalized program on the equipment shoes shows the item name. The electronic camera features particularly soft set decrease with ideal hold that completely enhances the digital camera's unobtrusive personality. The electronic camera package also has a authentic set carrying band in top quality full-grain cowhide.
The M Monochrom is provided complete with Adobe Adobe photoshop Lightroom, a professional electronic work-flows solution. The application is available to customers as an online obtain after item signing up. Adobe Adobe photoshop Lightroom provides a variety of features for the management, handling and display of electronic pictures. For example, this application allows for the generation of simple print out templates, fall shows and photo books.
A full-version of Gold Efex Pro 2, the best black-and-white picture handling software, is also provided in the program. Gold Efex Pro 2 provides an amazing selection of exclusive and highly effective, darkroom-inspired resources for the generation of top excellent black-and-white pictures. Gold Efex Pro 2 looks like over 20 different types of black-and-white movie to reproduce the wonder of traditional black-and-white movie electronic photography. The emulation of each movie kind is based on the research of many comes of the particular kind and assures perfect imitation of the typical look of many popular movies from ISO 32 to ISO 3200.
For the of high-quality black-and-white printing, Leica Digital camera AG also provides a exclusive service together with Whitewall. After applying their Leica M Monochrom on the Leica website, clients can have their electronic pictures from the M Monochrom produced on premium-quality baryte document. These printing can be requested from Whitewall through a individual weblink.
From photojournalism and available light electronic photography to unobtrusive, attractively visual, innovative arrangements – the Leica M Monochrom changes flexibly to every program and allows the concept of individual photo style and knowingly innovative structure. The tremendous potential efficiency of the current M-Lens selection, with key programs from 16 to 135 mm, is also completely available. In line with Leica's well known investment to excessive system interface, almost all contacts of the Leica M range designed since 1954 can still be used on the M Monochrom.
All typical qualities of the Leica range finder system are also present in the new Leica M Monochrom. This, for instance, also includes the body user-friendly and discreet managing. Its guide concentrating based on the mixed viewfinder and range finder concept and aperture concern visibility function is an aid to digital cameras lovers rather than putting unwanted restrictions on their creative independence. Along with the observe display on the back of the photographic camera, the simple selection routing needs only a few control elements to enable fast access to the entire range of photographic camera functions. Together with its lightweight development, the digital camera's almost quiet shutter benefits discreet and discreet digital cameras. Photographers can even select the appropriate moment for re-cocking the shutter. When longer visibility times demanding an extremely stable photographic camera position are essential, a minor pressure on the shutter launch button in 'soft release' function is sufficient.
All features of the Leica M Monochrom are designed with excessive sturdiness and a lengthy working lifestyle in mind. Its one-piece, full-metal real estate, made from a high-strength mineral magnesium steel, and the top outdoor patio and base menu, produced from strong steel card blanks, provide perfect security for its special inner systems. The digital elements and shutter set up of the M Monochrom are in the same way designed with a view to a life-time of stamina. For photography lovers, this provides overall stability over years of use. The knowledgeable hands of Leica specialists at the manufacturer in Solms are accountable for the set up and calibration of M Monochrom systems and the accurate examining of all technical and electric powered elements. Leica Client Care has years of experience in fixes and servicing and therefore makes a firm groundwork for durability and battling value. Even these days, the service office preserves and fixes all M-Cameras designed since 1954.
The Leica M-System has played a significant role in the development of the company's performance in recent years. The annual figures have been correspondingly positive since the launch of the Leica M9 in September 2009 and are now registering record revenues.
The Leica M Monochrom in black chrome will be available from Leica dealers including the Leica Store Washington DC beginning in late July 2012.