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adidas COLLABORATE WITH 505 GAMES FOR GLOBAL PUBLISHING RIGHTS TO miCoach CONSOLE GAME

adidas' Digital Exercising Foundation miCoach Makes Its First Venture Onto Movie Action Consoles
In Time for the "Summer of Sport"

Global games creator 505 Movie games today declared that it is coming into into a worldwide contract with global actions leader adidas to submit the long-awaited adidas miCoach movie game. The name will be available september for the Console 360® movie game and enjoyment program from Ms and the PlayStation®3 computer enjoyment system


miCoach is a health program from adidas for sportsmen of all age groups, sex and level. Customers can create unique training plans according to their selected wearing activity, track their exercise success, get teaching reviews and see upgrades.

The adidas miCoach movie game delivers customers a more specialized, sports-training strategy than other health games on the console systems. Offering complete motion-controlled support and complete visual body monitoring with the Kinect™ for Console 360 and PlayStation®Move for PlayStation 3, gamers can practice together with their actions characters with over 400 workouts devoted to optimising health levels for particular actions.

Unparalleled connection further allows the many individuals worldwide who communicate with the miCoach program through mobile phone applications and micoach.com to give their exercise into their areas and add their success in the game to their exercise routine.

The game features 18 of adidas' worldwide acknowledged sportsmen across six different actions such as Kaka, Dwight Howard, Brother Neuer, Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Fruit all of whom provide Masterclasses for their game.

Simon Drabble, Manager of miCoach business unit for adidas said, "We are very energized to be providing the miCoach console game to promote. Exercising together with your own characters is a fun and interesting way to get better for your game or simply help you arrive at your objectives."

"Working with adidas on providing farmville to promote provides a very interesting and immediate opportunity," said Tim Woodley, head of International Brand at 505 Movie games. "Bringing something truly new to the actions training and health section on controllers, developing it into the broader miCoach pantheon and capitalising on a loaded summer time of game this year is just the start of a great connection."

The adidas miCoach movie game is being designed by UK designer Chromativity (formerly Super Fish Games) under unique certificate from adidas.

Please check out information.adidas.com to stay up to date with the newest adidas information. For more information on miCoach check out www.micoach.com

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