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Parks Associates: Two-thirds of U.S. Cellular Customers Won't Pay more than $50/Month for Cellular Data


Parks Affiliates analysis discovers two-thirds of U.S. consumers planning to buy a mobile phone are reluctant to pay more than $50 monthly for mobile information programs while almost 50% of mobile phone customers do not know how much mobile information they use on a monthly basis. The company's experts say these conclusions, from the report Cellular Data and Applications: Industry Upgrade, emphasize the risks to mobile providers as they try to switch from endless to usage-based mobile information programs.


"Operators need to create new value propositions for their information solutions," said John Wang, Manager, Cellular Research, Parks Associates Affiliates. "U.S. customers are acquainted to endless information use for one set cost. They are hesitantly adopting the to cap it information plan levels, but they have high cost understanding and will digital rebel against byte-tracking. Operators need to switch customers' understanding away from raw information to the encounter created by their information solutions."

Parks Affiliates discovers over 90% of U.S. mobile phone owners have downloadable applications since product buy, at an average of two applications monthly. Globally, consumers will spend over $14 million on mobile phone app downloading this year. To increase their earnings, providers need to tie their attractions to popular applications and solutions, such as TV, music, books, magazines, games, location-based solutions, and social activities, rather than asking for consumers per mb.

"Moving mobile customers to usage-based programs will be difficult and painful, but changes are necessary for providers to maintain earnings," Wang said. "Operators would benefit by recasting mobile information solutions as experience-driven in order to reduce cost understanding, fight competition, and keep their mobile information revenue engine singing."

Parks Affiliates will discuss owner strategies to profit mobile information and change customers' 4G encounter at CONNECTIONS™: The Digital Living Conference and Display, May 5-7, co-located with TIA 2012 in Facilities, Texas.

About Parks Associates

Parks Affiliates is an worldwide recognized researching the industry and talking to company focusing on growing customer technology goods and solutions. Established in 1986, Parks Associates Affiliates makes analysis capital for companies such as Fortune 500 to small start-ups through market reviews, primary studies, customer analysis, custom analysis, classes, professional conventions, and yearly service subscribers. http://www.parksassociates.com
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